Lead

A lead is a person who has voluntarily shared their contact details (email, phone...) as part of a marketing operation, becoming a potential prospect for the organizing business. Example: every entrant who signs up for a giveaway with their email becomes a lead in the organizer's database, whether or not they win. Not to be confused with a qualified lead, who has additionally shown genuine interest or matches the criteria the brand is looking for (via a qualifying question, for instance), not every lead from a giveaway is automatically qualified.