Qualified Lead

A qualified lead is a prospect whose profile matches the specific criteria a brand is looking for (budget, location, product interest...), usually identified through one or more qualifying questions added to the entry form. Example: a car giveaway asking "Are you planning to buy a vehicle in the next 6 months?" lets the brand separate, among all collected leads, those genuinely qualified to hand off to the sales team. That's why a giveaway designed for lead generation always includes at least one qualifying question beyond a plain email field.