Participant

A participant (or entrant) is anyone who took part in a giveaway in line with the conditions set out in the official rules, whether or not they end up winning a prize. Example: everyone who filled out a giveaway's entry form, including those who are ultimately not selected as winners, counts as a participant in the campaign's statistics. Not to be confused with a lead, a marketing term for the same person viewed through the commercial value of their collected contact details.