Video Contest

A video game mechanic is an interactive feature inspired by gaming conventions (platformer, obstacle course, reflexes...) built into a giveaway to boost its playful feel and the time entrants spend engaging with it. Example: a sports brand offers a mini platformer game themed around its new collection, where reaching a certain score unlocks entry into the final prize draw. Unlike a video contest where entrants submit their own video, here the brand provides the game itself to be played directly on the site.