Photo Contest

A photo contest is a contest in which entrants must submit a photograph, usually on a theme set by the brand, to try to win a prize, with the winner chosen by a jury or by public vote. Example: a cosmetics brand asking customers to post a photo of their beauty routine with the brand's hashtag is running a photo contest, which also generates user-generated content the brand can reuse in its marketing. Unlike a plain giveaway with no content production, a photo contest demands more creative effort from entrants.