Prize Pool

Prize pool refers to the full set of prizes planned for a giveaway, whether it's a single prize for one winner or several prizes split among multiple winners (1st, 2nd, 3rd place...). Example: a prize pool made up of a trip for the first winner, then ten $50 gift cards for the runners-up, widens the giveaway's appeal without heavily increasing its total cost. Unlike a single prize taken in isolation, the prize pool is the angle to use when communicating about a campaign's overall rewards.