Prize

A prize is the item, service, gift card, trip, or any other benefit awarded to a giveaway's winner, and its nature strongly shapes the appeal and profile of the entrants it attracts. Example: a tech prize (smartphone, console) will attract a different audience than an experiential prize (a trip, a fine-dining meal) or a general gift card. Not to be confused with the prize pool, which refers to the full set of prizes planned for the entire campaign.