Landing Page

A landing page is a web page dedicated to a specific campaign, designed around a single conversion goal, here, turning a visitor into a giveaway entrant. Example: rather than sending ad traffic to a site's general homepage, a brand builds a landing page dedicated solely to its giveaway, with no navigation menu or distractions, to maximize the conversion rate. Unlike a microsite, which can span several pages (rules, FAQ, contact), a landing page is usually a single page focused on one call to action.