Digital Scratch Card

A digital scratch card is a giveaway mechanic in which the entrant scratches a part of the screen with their mouse or finger to gradually reveal whether they've won. Example: a beverage brand offers a digital scratch card on its Facebook page, where each entrant immediately discovers under the scratched image whether they've won a prize. Unlike a wheel of fortune, which relies on the suspense of motion, a digital scratch card recreates the physical gesture and sensory pleasure of a real paper scratch card.